COURSE SUMMARY
A one-day intensive course exploring the alchemy that makes videos go viral and looks at how we can apply those techniques to the films, videos and media campaigns.
We explore what exactly is ‘share-ability’ and how can we ‘make’ people share our content. We categorise types of viral video and discuss treatment styles and narrative execution. We discuss the importance of emotional engagement in the success of viral videos and how these affect the audiences likelihood to share the video.
By carefully deconstructing several successful viral videos we can identify common qualities that go towards making a video or campaign more shareable and therefore more likely to go viral.

WHO’S IT FOR
Share-ability is a videos potential to go viral and it’s this magic quality that every producer, publisher, broadcaster and campaign marketer is after identifying and ‘bottling’. If you fit into one of these roles, then this course if for you.

OUTCOMES
Delegates will leave with a better understanding of what components need to be planned for before video production starts, in order to increase the chances of their campaign going viral. During the course we will discuss their specific ideas and develop them so they leave the workshop with a focused campaign idea.