There is little more creative and artistically liberating than music video production. Whilst still a powerful aspect of music production, the adherence of a structured narrative can be less important with the real emphasis on striking visual experimentation.

Musicians need exposure. They need to stand out from all the white noise and a striking, glossy and distinctive music video is the way to do that.

But musicians and bands, whether they like it or not are a brand. The audience need to understand their overall message, values, style and look. So it’s a clear advantage using a production company like Sparks Fly that, through it’s extensive corporate video experience, understands a musician’s brand.

We approach each music video with the same discipline, no matter how big or small the budget is.