COURSE SUMMARY
For most of us, ‘broadcasting’ video means publishing online. But do we consider all the variables of platforms we are publishing on? Is the ‘build it and they will come’ mentality really working for us?
We need to understand who are audiences are on each platform? We need to have a bigger overall strategy for what we want our audiences to do once they’ve consumed our media?
And we really need to understand what success really looks like and how we measure it? So often companies think it’s all about clicks and sharing but that is so wrong.
This course busts the myths about online video, platform behaviour, aspect ratios, sharing and more. It looks at the important detailed considerations of video media campaigns, delves into algorithms and analytics specific to each platform.
The course shows you how YOU can take control, shape your audience and drive their online behaviour. It’s time to get more people not just watching your video, but watching it all the way through and engaging with it!

WHO’S IT FOR
This course is for anyone, from journalists to public relations, agencies, marketers, YouTubers, sales and many more – anyone who publishes video online and then wonders why the audience isn’t responding as well as they had hoped.

OUTCOMES
To learn how to build a cross platform, online video strategy for your company or organisation. To learn how to shape narratives that are specifically designed for your audience and to understand how those treatments need to be reworked and re-versioned for different platforms. To better understand how to serve and use platform specific analytics to improve your videos chances. To better understand how to get more of your content directly into users news feeds and in front of their eyes. To understand how to read platform specific analytics and use them to help better shape your online video strategy and video treatments to better serve your audience.