ONLY CONNECT – The Science of successful online video and making it go viral – MASTERCLASS

There is a science to making powerful video that connects, delivers, wins awards and goes hyper-viral. So don’t waste your time creating hit and miss video any longer and learn the tips and tricks of video that wins every time.

Welcome to ‘Only Connect’, the ultimate Masterclass dedicated to the science of creating successful videos for social media platforms and unlocking the secrets to making them go viral. In an era where video content dominates the digital landscape, understanding what makes a video captivating and shareable is essential for anyone looking to stand out and connect with a global audience.

This masterclass is designed to help you create a joined-up social media strategy that builds an audience and then drives them where you want them to go.  capture attention and drive engagement across various social media channels.

The ‘Only Connect’ Masterclass delves into the psychology and science behind viral videos. You will learn how to identify and harness the key elements that contribute to a video’s success, including storytelling, emotional triggers, and audience engagement strategies. We also cover the nuances of different social platforms, define the different audiences, and provide insights into the algorithms and trends that can help your content.

We will explore the science of platform-specific video re-versioning and promo strategies for maximum success. We’ll explore the science of ‘drop-off points’, hook and payoff points, structural drive and dive into the science of the opening.

This course is perfect for content creators, marketers, and anyone passionate about leveraging video to connect with audiences and amplify their message.

Elevate your video production skills and unlock the full potential of social media with Only Connect.

Who’s it for?

This course is for anyone who works in video, whether you’re a media creator, a journalist, a producer, a digital publisher, in marketing etc

This course is for anyone who makes video but needs their video to stand out and be successful, which is – everyone who makes video. Because, why wouldn’t you learn how to make video that wins every time if you’re in the business of making video?

Journalists

This course has been used by journalists around the world. 

Broadcasters

This course has been delivered to staff of major broadcasters  around the world., directly resulting in the commissioning of new documentaries and documentary series.

Digital Publishers

Digital Publishers, around the world have made the next step into major programming making with this course.

Amateur Filmmakers

Filmmakers around the world have used this course to develop, shape, fund and get commissioned their passion project.

WHAT WILL THIS COURSE COVER?

This course covers the psychology of storytelling and how to best connect your message with your target audience. It looks at well researched techniques for maximising audience engagement and retention in your videos.

The course dissects successful hyper-viral and award winning videos and shows how we can apply the common qualities of this successful videos to our own visual storytelling.

We speak to experts in the field and hear what has and hasn’t worked for them. If you create video then you need this masterclass.

What's in this course?

ONLY CONNECT Masterclass

1. Entering the fourth generation of broadcast and what that means.
2. Having a joined-up social media strategy
3. Platform specific USPs
4. Platform specific demographics and audiences
5. Who is your audience?
6. The audience - how to find and define them.
7. Why this matters
8. Platform specific re-versioning (creating the right content for the right platform
9. The science of engagement
10. What actually is a story
11. Storytelling structure
12. Platform-specific engagement tools and techniques
13. Platform specific analytics tools
14. What analytics tells you about your audience and your work
15. How to use analytics to drive better engagement
16. The science of online video structure
17. The science of the opening
18. Hook and payoff points
19. Drop off points
20. Structural drive
21. Going hyper viral
22. Viral video inspiration
23. What can we learn from viral videos
24. Those common qualities we shouldn’t ignore
25. Algorithms versus audience
26. * The truth about the different platform’s algorithms. What video and duration works best where.
27. The real truth about what actually matters for each platform.
28. Or just get AI to do it all
29. The AI tools for re-versioning, optimising and managing your social media video.
30. Summary

Face to face training

This course is available, and has been extensively delivered, face to face course. Email me at training@deanarnett.com to discuss costs and logistics. I can even adapt and modify this course to suit your exact needs.

Pre-recorded online training course

This course is now available as a series of pre-recorded online video modules to consume at your own convenience and schedule. Go to www.videoschool.deanarnett.com to get started.

Live online training

I can deliver this course from my purpose built multi-camera training studio, live, online, to suit your preferred schedule and avoid T&D costs. Email me at training@deanarnett.com to discuss and book. I can even adapt and modify it to suit your exact needs.

Consultancy service

Often clients want to know how to do something, but need it done quickly and efficiently, thats why I'm increasingly being booked as a hands-on consultant to get the work done for you directly and quickly. I'll happily work anywhere in the world, so Email me at training@deanarnett.com to discuss.

WHY YOU NEED THIS COURSE

If you create video, why would you create anything other than the best video you can, one that you know maximises every visual and narrative asset at your disposal to generate maximum audience engagement and retention. Do that regularly and you will be inundated with work and will be able to chose what you work on and charge what you like.

COURSE OUTCOMES

After completing this course, you will have a full understanding of how to make the best and most powerful videos each and every time, whether you work in factual or corporate production. You will have clients coming back to you again and again.

Technology changes on an almost monthly basis in this industry, but these key storytelling techniques do not. Don’t miss out!

WHO IS YOUR TRAINER?

Dean Arnett is an internationally award winning documentary producer, former BBC staff producer and former BBC Academy trainer. He has made films for the BBC, Discovery, Amazon Prime and Al Jazeera as well as global brands such as Dropbox, Oracle, ServiceNow, Miscrosoft, casio, Orange, NHS and many others.

Over the years he has developed and delivered training courses for the BBC, ITV, STV, MediaCorp, Internews, Irex, AP and others.

All his training courses are developed to broadcast quality standards for high end clients all around the world and delivered online or face to face.

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