DEEPFAKES – What they are, how they’re made and how to spot them.

Deepfakes have been around for a while, originating in the porn industry. But now they are influencing elections and have exploded across the internet in the last six or so months.

Deepfakes pose significant social threats, and understanding these risks is crucial. Deepfakes can fabricate convincing disinformation by depicting real individuals saying or doing things they never did. When deepfakes deceive people, trust in media, institutions, and public figures erodes.

Nation-states can weaponise deepfakes for political manipulation, leading to international conflicts. Diplomatic relations may be strained due to misinformation campaigns.
To combat these threats, media literacy plays a vital role.

In this course, we unravel the enigma of deep fakes—sophisticated digital fabrications that blur the line between reality and illusion. This program equips you with essential knowledge to navigate the age of AI-generated deception.

Discover the genesis of deep fakes and their impact on media, society, and truth. Dive into the art and science of crafting convincing fake videos. Sharpen your detective skills as we uncover the telltale signs of deep fakes.

Who’s it for?

This course is for journalists and editors of any level.

If you’re involved in news gathering or news production you need to understand DeepFakes and have the skills to spot them.

Journalists

This course has been delivered to journalists around the world, including those working in the newsrooms in the UK, Egypt, across Africa and across India. 

Broadcasters

This course has been delivered to staff of major broadcasters around the world., directly resulting in the improved efficiency and production values of programme output.

Digital Publishers

Digital publishers around the world have made the next step into major programming making by taking this course.

Filmmakers

Filmmakers around the world have used this course to develop, shape, fund and produce their passion project or TV series.

WHAT WILL THIS COURSE COVER?

This course explores the history and most recent exmaples of deepfakes and how they have already affected political campaigns.

It looks at the processes of how deepkaes can be made and gives you the skills to spot deepfakes in the future.

Face to face training

This course is available, and has been extensively delivered, in person. Email me at training@deanarnett.com to discuss costs and logistics. The course can be adapted and tailored to your exact needs.

Pre-recorded online training course

This course is now available as a series of pre-recorded online video modules to consume at time and cadence that suits you. Go to www.videoschool.deanarnett.com to get started.

Live online training

This course can be delivered live and virtually from a purpose-built multi camera training studio at a time to suit, while avoiding additional travel and accommodation expenses. Email me at training@deanarnett.com to discuss and book. The course can be adapted and tailored to your exact needs.

Consultancy service

Often clients want to know how to unlock the benefits of AI tools quickly. That’s why I also often travel the world, offering hands-on consultancy to deliver rapid results and optimal outcomes. Email me at training@deanarnett.com to discuss.

WHY YOU NEED THIS COURSE

If you’re a journalist, newsroom editor or even just an ordinary voter – then you need this course.

Deepfakes have the potential to change our world. You need to be ahead of the game.

What's in this course?

A.I. and ELECTIONS - What you need to know.

Module 1 - DeepFake examples
Module 2 - The various different types of DeepFake
Module 3 - FaceSwappers
Module 4 - Voice Samplers
Module 5 - Avatar Generators
Module 6 - AI Video Generators
Module 7 - Motion capture and character replacement
Module 8 - How to create your own (ethical) deepfake
Module 9 - How to visually spot a DeepFake
Module 10 - AI DeepFake detection tools

COURSE OUTCOMES

After completing the masterclass, you will have a full understanding of what you need to be aware of in election campaigns and the role that AI will play for the better and worse. You will be able to make better informed decisions about stories you cover and campaigns you talk about.

WHO IS YOUR TRAINER?

Dean Arnett is an international award-winning documentary producer, and former BBC staff producer and BBC Academy trainer. As a filmmaker, he has been commissioned by the BBC, Discovery, Amazon Prime and Al Jazeera, as well as global brands, such as Dropbox, Oracle, ServiceNow, Microsoft, Casio, Orange, the NHS, and many others.

Over the years, he has also developed and delivered training courses for the BBC, ITV, STV, MediaCorp, Internews, Irex and Associated Press among others.

All of his training courses are developed to broadcast quality standards for market-leading clients around the world and have been delivered online or face-to-face.

OTHER MEDIA & BROADCAST TRAINING COURSES YOU MAY BE INTERESTED IN