DEEPFAKES – What they are, how they’re made and how to spot them – MASTERCLASS

Deepfakes have been around for a while, originating in the porn industry. But now they are influencing elections and have exploded across the internet in the last six or so months.

Deepfakes pose significant social threats, and understanding these risks is crucial. Deepfakes can fabricate convincing disinformation by depicting real individuals saying or doing things they never did. When deepfakes deceive people, trust in media, institutions, and public figures erodes.

Nation-states can weaponise deepfakes for political manipulation, leading to international conflicts. Diplomatic relations may be strained due to misinformation campaigns.
To combat these threats, media literacy plays a vital role.

In this course, we unravel the enigma of deep fakes—sophisticated digital fabrications that blur the line between reality and illusion. This program equips you with essential knowledge to navigate the age of AI-generated deception.

Discover the genesis of deep fakes and their impact on media, society, and truth. Dive into the art and science of crafting convincing fake videos. Sharpen your detective skills as we uncover the telltale signs of deep fakes.

Who’s it for?

This course is for journalists and editors of any level.

This masterclass on deepfakes is for professionals and enthusiasts interested in understanding the creation, detection, and ethical implications of AI-generated media. This includes journalists, media professionals, cybersecurity experts, digital content creators, and policymakers who need to stay informed about emerging technologies that impact public trust and information integrity.

Additionally,it’s useful for educators, students, and anyone curious about the broader social and psychological effects of deepfakes on society, helping them gain a comprehensive perspective on this rapidly evolving field.

Journalists

This course has been delivered to journalists around the world, including those working in the newsrooms in the UK, Egypt, across Africa and across India. 

Broadcasters

This course has been delivered to staff of major broadcasters around the world., directly resulting in the improved efficiency and production values of programme output.

Digital Publishers

Digital publishers around the world have made the next step into major programming making by taking this course.

Filmmakers

Filmmakers around the world have used this course to develop, shape, fund and produce their passion project or TV series.

WHAT WILL THIS COURSE COVER?

This course explores the history and most recent exmaples of deepfakes and how they have already affected political campaigns.

It looks at the processes of how deepkaes can be made and gives you the skills to spot deepfakes in the future.

What's in this course?

A.I. and ELECTIONS - What you need to know.

Module 1 - DeepFake examples
Module 2 - The various different types of DeepFake
Module 3 - FaceSwappers
Module 4 - Voice Samplers
Module 5 - Avatar Generators
Module 6 - AI Video Generators
Module 7 - Motion capture and character replacement
Module 8 - How to create your own (ethical) deepfake
Module 9 - How to visually spot a DeepFake
Module 10 - AI DeepFake detection tools

Face to face training

This course is available, and has been extensively delivered, in person. Email me at training@deanarnett.com to discuss costs and logistics. The course can be adapted and tailored to your exact needs.

Pre-recorded online training course

This course is now available as a series of pre-recorded online video modules to consume at time and cadence that suits you. Go to www.videoschool.deanarnett.com to get started.

Live online training

This course can be delivered live and virtually from a purpose-built multi camera training studio at a time to suit, while avoiding additional travel and accommodation expenses. Email me at training@deanarnett.com to discuss and book. The course can be adapted and tailored to your exact needs.

Consultancy service

Often clients want to know how to unlock the benefits of AI tools quickly. That’s why I also often travel the world, offering hands-on consultancy to deliver rapid results and optimal outcomes. Email me at training@deanarnett.com to discuss.

WHY YOU NEED THIS COURSE

If you’re a journalist, newsroom editor or even just an ordinary voter – then you need this course.

Deepfakes have the potential to change our world. You need to be ahead of the game.

COURSE OUTCOMES

By the end of the deepfakes masterclass, participants would achieve several key outcomes:

1. Understanding Deepfake Technology: Gain foundational knowledge of how deepfake technology works, including the AI and machine learning techniques used in creating synthetic media.
2. Hands-on Skills in Creation and Detection: Learn the basics of creating simple deepfakes and understand the tools and techniques used by experts to detect and analyze deepfake content.
3. Awareness of Ethical Implications: Develop an understanding of the ethical, legal, and societal challenges posed by deepfakes, including issues related to privacy, misinformation, and consent.
4. Critical Analysis of Deepfake Impact: Be able to critically analyze the impact of deepfakes on media, public trust, and information dissemination, and evaluate ways to mitigate potential harm.
5. Future Trends and Innovations: Stay informed about future developments in synthetic media and AI, equipping participants with insights into the evolving landscape of deepfake technology.
These outcomes would empower participants to navigate and respond effectively to the challenges and opportunities posed by deepfakes in their respective fields.

WHO IS YOUR TRAINER?

Dean Arnett is an international award-winning documentary producer, and former BBC staff producer and BBC Academy trainer. As a filmmaker, he has been commissioned by the BBC, Discovery, Amazon Prime and Al Jazeera, as well as global brands, such as Dropbox, Oracle, ServiceNow, Microsoft, Casio, Orange, the NHS, and many others.

Over the years, he has also developed and delivered training courses for the BBC, ITV, STV, MediaCorp, Internews, Irex and Associated Press among others.

All of his training courses are developed to broadcast quality standards for market-leading clients around the world and have been delivered online or face-to-face.

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