AI Tools for MEDIA & CONTENT PRODUCTION MASTERCLASS

A complete overview of the AI Tools for the whole Media & Content Production workflow

This is a cutting edge of media production with our ‘AI Tools for Media Production Masterclass’.

This comprehensive course is designed to give professionals and creatives an in-depth understanding of how artificial intelligence is transforming the industry. From foundational knowledge to advanced applications, this masterclass covers every aspect of AI’s role in modern media production, equipping you with the skills and tools needed to stay ahead in this rapidly evolving field.


We begin by demystifying What AI is, exploring the fundamentals and showcasing real-world examples of synthetic media. You’ll delve into the opportunities and challenges AI brings to the creative industry, including ethical concerns and practical hurdles. You’ll gain hands-on insights into AI-powered tools for planning, pitching, storyboarding, email and website generation, and research. Learn how to harness tools for text creation, scriptwriting, and screenplays, including ChatGPT and alternatives, mastering prompt writing, coding, and GPT customization. Dive into the world of AI-generated visuals with platforms like MidJourney, Stable Diffusion, and prompt libraries, and explore tools for sound cleaning, sound effect generation, and auto-video editing.


Finally, discover how AI is enhancing production with transcription, translation, re-dubbing, video enhancement, re-versioning, and publication management tools. Explore cutting-edge innovations like AI music generators, avatar creators, data analysis, visualization tools, and AI-powered special effects, compositing, and video generators. By the end of this masterclass, you’ll not only understand AI’s full potential but also have the confidence and skills to integrate it seamlessly into your creative workflow, boosting your productivity and expanding your creative possibilities.


This is a broadcast-quality course already delivered to digital publishers, broadcasters, newsrooms and content creators around the world (including the BBC).

Who’s it for?

This course is designed for media professionals, content creators, filmmakers, editors, journalists, and anyone working in the creative industries who want to harness the power of artificial intelligence to elevate their work.

Whether you’re a seasoned industry expert looking to stay ahead of emerging trends or a newcomer eager to understand the transformative potential of AI in media production, this course is tailored for you. It’s also ideal for marketing professionals, digital strategists, and technologists who want to leverage AI tools to enhance storytelling, streamline workflows, and produce high-quality content efficiently.

WHAT WILL THIS COURSE COVER?

This course provides an in-depth exploration of how artificial intelligence is revolutionizing media production, covering a wide range of AI tools and their applications. From understanding the fundamentals of AI and synthetic media to tackling the ethical challenges it presents, the course dives into practical uses such as AI-powered ancillary production tools, efficiency optimizers, and research aids.

Participants will learn to use AI for text creation, scriptwriting, and storyboarding, as well as image, video, sound, and music generation with platforms like ChatGPT, MidJourney, and Stable Diffusion. The course also explores AI-driven solutions for transcription, translation, video enhancement, re-versioning, data visualization, and publication management. By the end, you’ll gain the skills to integrate AI seamlessly into your creative processes, boosting productivity and innovation.

What's in this course?

AI TOOLS for MEDIA & CONTENT PRODUCTION MASTERCLASS

1. What is AI?
2. Synthetic media examples
3. AI - The issues & challenges
4. Where AI has already had an impact
5. AI browser plugins
6. AI powered ancillary production tools
7. AI efficiency optimisers
8. AI planning, pitching & storyboarding tools
9. AI email & website generators
10. AI research tools
11. AI archive tools
12. AI text creation
13. AI script & screenplay generators
14. Chat GPT, what it can do, how to write prompts, coding, GPTS and how to create them
15. Chat GPT alternatives
16. AI image generators
17. MidJourney
18. Stable Diffusion
19. Prompt libraries
20. AI pre-editors
21. AI sound cleaning
22. AI sound effects generation
23. AI auto-editing
24. Transcription, translation & re-dubbing tools
25. AI video enhancement tools
26. AI re-versioning tools
27. AI publication management
28. AI music generators
29. AI Avatar generators
30. AI tools for data analysis
31. AI tools for data visualisation
32. AI powered SFX & compositing tools
33. AI powered video generators

Face to face training

This course is available, and has been extensively delivered, in person. Email me at training@deanarnett.com to discuss costs and logistics. The course can be adapted and tailored to your exact needs.

Pre-recorded online training course

This course is now available as a series of pre-recorded online video modules to consume at time and cadence that suits you. Go to www.videoschool.deanarnett.com to get started.

Live online training

This course can be delivered live and virtually from a purpose-built multi camera training studio at a time to suit, while avoiding additional travel and accommodation expenses. Email me at training@deanarnett.com to discuss and book. The course can be adapted and tailored to your exact needs.

Consultancy service

Often clients want to know how to unlock the benefits of AI tools quickly. That’s why I also often travel the world, offering hands-on consultancy to deliver rapid results and optimal outcomes. Email me at training@deanarnett.com to discuss.

WHY YOU NEED THIS COURSE

This course is essential for anyone in media production who wants to stay ahead of the curve and harness the power of artificial intelligence to transform their workflow. It equips you with the knowledge and practical skills to leverage AI tools for creating, enhancing, and managing content efficiently, giving you a competitive edge in today’s rapidly evolving creative landscape.

COURSE OUTCOMES

– Understand AI Fundamentals: Gain a solid understanding of what AI is, how it works, and its applications in media production.
– Master AI Tools: Learn to use a wide range of AI-powered tools for text creation, image generation, video editing, sound design, and more.
– Boost Workflow Efficiency: Develop strategies to streamline workflows and save time with AI efficiency optimizers and ancillary tools.
– Enhance Creative Capabilities: Use AI to unlock new creative possibilities, from generating synthetic media to storyboarding, scripting, and pitching.
– Stay Competitive: Stay ahead of industry trends and understand the ethical, practical, and innovative implications of AI in media production.
– Integrate AI into Workflows: Confidently incorporate AI tools into your creative processes to produce high-quality, professional content with speed and precision.

Journalists

This course has been delivered to journalists around the world, including those working in the newsrooms in the UK, Egypt, across Africa and across India. 

Broadcasters

This course has been delivered to staff of major broadcasters around the world., directly resulting in the improved efficiency and production values of programme output.

Digital Publishers

Digital publishers around the world have made the next step into major programming making by taking this course.

Filmmakers

Filmmakers around the world have used this course to develop, shape, fund and produce their passion project or TV series.

WHO IS YOUR TRAINER?

Dean Arnett is a former BBC, internationally award winning documentary producer. As a former BBC Academy training manager, he has designed and delivered acclaimed courses that set industry standards. His filmmaking portfolio includes projects for prestigious platforms such as the BBC, Discovery, Amazon Prime, Al Jazeera, and many others.

Over the years, Dean has developed and conducted training courses for a diverse range of clients, including broadcasters, marketing agencies, NGOs, and digital publishers worldwide. His extensive client list features organizations such as the BBC, ITV, STV, MediaCorp, Internews, Irex, AP, and more, reflecting his global expertise and versatility.

An innovator in the media industry, Dean has been at the forefront of integrating AI into news and media workflows. He has created AI-focused courses that have been delivered to broadcasters and digital publishers globally and has spoken extensively at conferences on AI’s opportunities, challenges, and ethical considerations. Today, he produces as many films using AI as he does with conventional workflows. All his training courses are designed to meet broadcast-quality standards and are available in flexible formats, including face-to-face, on-location, live, or pre-recorded online sessions.

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