This course is designed to provide you with a comprehensive understanding of how Artificial Intelligence (AI) and Machine Learning (ML) technologies are transforming the media production industry. You will not only learn how to leverage AI tools to create high-quality media content that is both cost-effective and efficient, but also how specific AI tools can supercharge your efficiency at every step of the production workflow process.

This training course, which is updated weekly, demonstrates the best AI tools out there which you can slot into your existing conventional workflow, from; idea creation, research, proposal and pitch creation, storyboarding, content acquisition, archive management, content generation, editing, through to publication management and much more, AI tools are available that will allow you to create more, better, faster and generate faster audience growth with higher audience engagement.

This is a broadcast quality course already delivered to digital publishers, broadcasters, newsrooms and content creators around the world (including the BBC).

Most industries now realise that they need to embrace A.I. tools in order to compete, let alone produce more, work more efficiently and engage audiences more effectively.
But in journalism, a very justified concern about the risk of AI generated content and synthetic media undermining integrity and audience trust in our news output means newsrooms and journalists have been slow to recognise where AI tools can enhance their workflow.
In this course we explore the specific AI tools that can improve the depth, efficiency and quality of a journalists work rather than specifically create the media for the output (something we do in more depth insister courses).
The AI landscape is changing and developing all the time, so we constantly update this course to bring you the very latest AI tools to help with research, writing, news gathering, contributor searching, backgrounder production, audience engagement and much more.

The threats of AI to society are no more real and immediate than in the area of how they can, and are, being used to influence national elections. That’s why we need to be prepared for what is coming.
In this course you will learn how AI is already playing a role in election campaigns around the world, with examples of synthetic media that has already been produced to sway voters. We’ll also look at how AI is changing the campaigning landscape with detailed strategy planning, data analysis, social media campaign management and micro-targetting.
But if you’re a journalist or a newsroom, what AI tools are available to counter these threats and deepfakes? This is a totally unmissable training course that becomes more relevant each and every day.

We're at the dawn of a new generation of video production. You no longer need a camera, a video editor, or even front of camera talent to create your films. Now you can create news reports, viral video campaigns, whole TV channels, blockbuster movies - all from your laptop from anywhere where you can get online. Imagine that power. Well we’ll show you how.
At the very least, if you're not utilising AI Tools in your video production workflow you are missing out. We explore and demonstrate the tools that can increase your video production workflow efficiency, production quality and boost your audience engagement. From digital character/presenter generation to sound FX and music generation, pre-edit tools, auto video editors, infographics generators, SFX, AI motion capture and animation tools, AI publication management tools and much more.
This is a broadcast quality course already delivered to digital publishers, broadcasters, newsrooms and content creators around the world (including the BBC).

Generative AI is having a massive impact in the media industry, nowhere more so than in the are of image generation. But these days there are countless different AI image generators, each with their own pro’s and con’s.

This training course demystifies AI image generation, substantiates the skills of those already generating images using AI and shows you how to get the best out of the big four image generators. We explore prompt engineering, parameters, seeds weighting and everything. Everything you need to know to be able to create exactly the images you want from AI.

This course is designed to provide you with a robust understanding of how Artificial Intelligence (AI) and Machine Learning (ML) technologies are transforming the media production industry. You will learn how to leverage AI tools can be used to create high-quality media content and supercharge your whole production process.

You will also learn about issues of AI copyright, deepfakes and other wider editorial issues, when using AI in news and media production.

No longer will you not know, what you don’t know about AI. This is a broadcast quality course already delivered to digital publishers, broadcasters, newsrooms and content creators around the world (including the BBC).

Generative AI is having a massive impact in the media industry, nowhere more so than in the are of image generation. But these days there are countless different AI image generators, each with their own pro’s and con’s.

This training course demystifies AI image generation, substantiates the skills of those already generating images using AI and shows you how to get the best out of the big four image generators. We explore prompt engineering, parameters, seeds weighting and everything. Everything you need to know to be able to create exactly the images you want from AI.