AI ETHICS – The Challenges & Issues MASTERCLASS

An exploration of the issues, challenges and ethical implications of AI

As artificial intelligence transforms the news and media industries, professionals face a new era of opportunities and challenges. Our training course, ‘AI ETHICS – the issues & challenges of AI’, empowers journalists, editors, and media professionals to navigate these complexities with confidence. This course explores real-world examples and scenarios, shedding light on how AI influences content creation, distribution, and audience engagement—while raising critical questions about bias, misinformation, and the erosion of trust.

From understanding the potential for algorithmic bias in newsfeeds to exploring the implications of deepfake technology, this course provides actionable insights to ensure AI is used responsibly.

You’ll gain the skills to better spot deepfakes, misinformation, synthetic media and uphold journalistic integrity in a rapidly evolving digital landscape.

Don’t let AI outpace your ethical standards. Join this transformative training and become a leader in shaping the future of ethical AI in media. Secure your spot today and be at the forefront of responsible innovation in journalism!

Who’s it for?

This course is ideal for professionals in the news and media industries who are navigating the rapidly changing landscape of AI-driven technologies. Journalists, editors, and content creators will benefit from understanding how AI impacts their work, from automating tasks to shaping narratives and influencing audience perception. Media executives and decision-makers will gain insights into the ethical considerations of integrating AI into their workflows, helping them balance innovation with responsibility. Additionally, this course is invaluable for policymakers and regulatory professionals focused on setting ethical standards in media and technology.

Educators and students in journalism and communications programs will also find this course highly relevant. As AI becomes an integral part of media education and practice, aspiring journalists and media professionals can use this training to prepare for the ethical challenges they will encounter. Moreover, those working in tech roles within media organizations, such as data analysts and AI developers, will gain a better understanding of the ethical implications of their work, ensuring they contribute to responsible AI practices in their industry.

WHAT WILL THIS COURSE COVER?

This masterclass delves into the critical ethical challenges posed by artificial intelligence in the news and media industries. Participants will explore the role of AI in content creation, from automated reporting to AI-driven video and image generation. We’ll examine how algorithms shape news distribution and audience targeting, highlighting the risks of bias, misinformation, and echo chambers. Additionally, the course will address the ethical implications of AI tools that create deepfakes and chatbots, focusing on their potential to erode public trust and the safeguards necessary to mitigate these risks.


Topics include identifying and managing algorithmic bias, ensuring transparency in AI-generated content, and balancing efficiency with ethical accountability. By the end of the course, participants will have a deeper understanding of the ethical dimensions of AI and actionable tools to maintain integrity and trust in an AI-powered media landscape.

What's in this course?

AI in NEWS, MEDIA & CONTENT PRODUCTION OVERVIEW

1. An overview of the issues
2. Copyright, privacy & data protection concerns
3. Bias & fairness in AI
4. Misinformation, hallucinations & trustworthiness of AI tools
5. Editorial issues
6. Influence on journalism jobs & editorial independence
7. Ethical influence of targetted advertising & revenue
8. Unintended audience manipulation
9. Accountability & transparency in Gen AI
10. Ethical frameworks & guidelines
11. Other resources
12. In summary

Face to face training

This course is available, and has been extensively delivered, in person. Email me at training@deanarnett.com to discuss costs and logistics. The course can be adapted and tailored to your exact needs.

Pre-recorded online training course

This course is now available as a series of pre-recorded online video modules to consume at time and cadence that suits you. Go to www.videoschool.deanarnett.com to get started.

Live online training

This course can be delivered live and virtually from a purpose-built multi camera training studio at a time to suit, while avoiding additional travel and accommodation expenses. Email me at training@deanarnett.com to discuss and book. The course can be adapted and tailored to your exact needs.

Consultancy service

Often clients want to know how to unlock the benefits of AI tools quickly. That’s why I also often travel the world, offering hands-on consultancy to deliver rapid results and optimal outcomes. Email me at training@deanarnett.com to discuss.

WHY YOU NEED THIS COURSE

These days, anyone working in Media or Content production should at least have a working understanding of how AI fits in, how you may be missing out and the issues and risks that it presents our industry in the near furture,

COURSE OUTCOMES

By the end of this course, participants will be well-prepared to navigate the ethical challenges of integrating AI into the news and media industries. You will gain a clear understanding of the ways AI is reshaping content creation, distribution, and audience engagement, along with the ethical dilemmas these changes present. Equipped with practical strategies, you’ll learn to identify and mitigate risks such as algorithmic bias, misinformation, and the misuse of generative AI tools like deepfakes, ensuring that your work aligns with the highest ethical standards.

Participants will leave the course with actionable skills and frameworks to uphold transparency, accuracy, and trust in AI-driven media workflows. You will develop the ability to critically evaluate AI technologies, make informed decisions about their implementation, and foster ethical accountability within your organization. Whether you are a journalist, editor, media executive, or technologist, this course will position you as a leader in ensuring that AI serves as a force for good in journalism and media.

WHO IS YOUR TRAINER?

Dean Arnett is an international award-winning documentary producer, and former BBC staff producer and BBC Academy trainer. As a filmmaker, he has been commissioned by the BBC, Discovery, Amazon Prime and Al Jazeera, as well as global brands, such as Dropbox, Oracle, ServiceNow, Microsoft, Casio, Orange, the NHS, and many others.

Over the years, he has also developed and delivered training courses for the BBC, ITV, STV, MediaCorp, Internews, Irex and Associated Press among others.

All of his training courses are developed to broadcast quality standards for market-leading clients around the world and have been delivered online or face-to-face.

Journalists

This course has been delivered to journalists around the world, including those working in the newsrooms in the UK, Egypt, across Africa and across India. 

Broadcasters

This course has been delivered to staff of major broadcasters around the world., directly resulting in the improved efficiency and production values of programme output.

Digital Publishers

Digital publishers around the world have made the next step into major programming making by taking this course.

Filmmakers

Filmmakers around the world have used this course to develop, shape, fund and produce their passion project or TV series.

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