Broadcast Standard AI Media Training

AI Media Expert, Dean Arnett has developed a number of AI Training courses covering specific areas of AI in Newsgathering and Media Production. Dean travels the world sharing these skills for a portfolio of broadcast and corporate clients including; the BBC, ITV, STV, AP, Meta, IREX, MediaCorp, Financial Times, Press Association. WAN IFRA, the Frontline Club, Journalism.co.uk and many others.

'The Human AI Guy'

Because of his passion for creating content about the 'human condition' that connects with audiences using AI in the production process rather than just pure synthetic media, Dean has become known as the 'Human AI Guy'. Dean speaks at conferences, keynotes and panels about this, as well as the opportunities and risks of AI in news and media production.

Dean Arnett has specialised in Broadcast quality training courses and consultancy packages in the following areas...

  • AI Tools for Journalists and Newsrooms
  • AI Tools for Video Generation & Production
  • AI Tools for the entire Media Content Production Workflow
  • AI Tools for Image Generation & Production
  • MidJourney Masterclass
  • Runway Masterclass
  • AI in Election Campaigns - Everything You Need to Know
  • Deepfakes - What they are, how they're made & how to spot them

Dean Arnett's full list of AI courses can be seen below. These can be consumed in four different way...

Face to face training

This course is available, and has been extensively delivered, face to face course. Email me at training@deanarnett.com to discuss costs and logistics. I can even adapt and modify this course to suit your exact needs.

Pre-recorded online training course

This course is now available as a series of pre-recorded online video modules to consume at your own convenience and schedule. Go to www.videoschool.deanarnett.com to get started.

Live online training

I can deliver this course from my purpose built multi-camera training studio, live, online, to suit your preferred schedule and avoid T&D costs. Email me at training@deanarnett.com to discuss and book. I can even adapt and modify it to suit your exact needs.

Consultancy service

Often clients want to know how to do something, but need it done quickly and efficiently, thats why I'm increasingly being booked as a hands-on consultant to get the work done for you directly and quickly. I'll happily work anywhere in the world, so Email me at training@deanarnett.com to discuss.

Listed below is an overview of the regular course Dean Arnett delivers to clients all around the world. In each case click on the 'more details' for a full course syllabus breakdown.

A.I. VIDEO GENERATION

The AI Video Generation Masterclass is a comprehensive, hands-on course designed to equip you with the knowledge and skills needed to create high-quality videos using AI technology. This course delves into the latest tools, techniques, and trends in AI-driven video production, covering everything from basic concepts to advanced applications. You'll learn how to harness AI for video creation, editing, and enhancement, enabling you to produce professional-grade videos with ease.

AI TOOLS for JOURNALISTS & NEWSROOMS

In this course, we explore the specific AI tools that can improve the depth, efficiency and quality of a journalist’s work rather than specifically create the media for the output (something we do in more depth in sister courses).

The AI landscape is changing and developing all the time, so we constantly update this course to bring you the very latest AI tools to help with research, writing, news gathering, contributor searching, backgrounder production, audience engagement and much more.

RUNWAY ML - Beginner to Advanced Masterclass

Join our comprehensive Runway ML Masterclass, designed to take you from beginner to advanced in just a few modules. We’ll start with the basics—navigating the interface, understanding key tools, and generating your first AI videos. Then, dive deeper into Gen-2, prompt engineering and exploring the full Runway tool-set. Learn pro workflows for seamless integration with editing suites, time-saving batch processes, and creative storytelling techniques using AI. Whether you're a content creator, filmmaker, or marketer, this course equips you with the skills to produce stunning, professional-grade AI video content with confidence.

SYLLABUS & MORE DETAILS HERE

KLING AI - Beginner to Advanced Masterclass

Step into the future of video creation with our Kling AI Masterclass, your complete guide from beginner to advanced in one streamlined course. We’ll kick off with the essentials—account setup, prompt crafting, and generating your first high-quality AI video. Then, level up with advanced techniques like multi-scene storytelling, cinematic camera movements, character consistency, lip-sync and creative shot planning using Kling’s unique prompt structure. You’ll also learn how to optimise outputs for different platforms, blend Kling clips into live-action edits, and build a consistent visual style. Perfect for creators, marketers, and filmmakers ready to master this powerful new tool in visual storytelling.

SYLLABUS & MORE DETAILS HERE

GOOGLE VEO 3 - EVERYTHING YOU NEED TO KNOW Masterclass

For many people Veo 3 is the pinnacle of current AI video generation. Unlock the full power of Google Veo 3 in this hands-on, expert-led masterclass designed to take your AI video production to the next level. Whether you're a content creator, filmmaker, marketer, or journalist, this course gives you everything you need to master Veo 3’s cutting-edge capabilities — from prompt engineering and advanced visual storytelling to style control, editing workflows, and cinematic scene design. Learn how to generate broadcast-quality video using nothing but text prompts, optimise your outputs for different platforms, and creatively push the boundaries of what’s possible with AI-generated video. If you want to stay ahead of the curve and make your content stand out in a crowded digital world, this is the masterclass for you.

SYLLABUS & MORE DETAILS HERE

LOCAL GEN AI Pt 1 - COMFY UI FOR Beginners

Step into the world of local AI image generation with this beginner-friendly course designed to get you up and running with ComfyUI. Perfect for newcomers, this hands-on masterclass walks you through installing and setting up ComfyUI, understanding the node-based interface, and generating your first high-quality images — all without needing a single line of code. By the end of this course, you'll have a solid foundation in local Gen AI workflows and the confidence to start creating stunning visuals on your own machine.

SYLLABUS & MORE DETAILS HERE

LOCAL GEN AI Pt 2 - COMFY UI INTERMEDIATE LEVEL

Ready to level up? This intermediate course takes your ComfyUI skills to the next stage, diving deeper into more complex workflows, style mixing, batch rendering, and prompt refinement techniques. You’ll learn how to build and customise more sophisticated node graphs, integrate additional models and LoRAs, and optimise outputs for different creative goals. Ideal for those who’ve completed the beginner course or have basic experience, this module unlocks a new level of creative control and professional polish in your AI-generated content.

LOCAL GEN AI Pt 3 - COMFY UI ADVANCED LEVE

Push the boundaries of what’s possible with ComfyUI in this advanced-level course for serious creators and technical users. You'll master advanced workflow design, custom node creation, automation with Python scripting, and integrating ComfyUI with external tools for enhanced productivity. Whether you're building a production pipeline, designing cinematic scenes, or experimenting with video generation, this course equips you with pro-level techniques to harness the full power of local Gen AI. Take control of your creative process — locally, privately, and with total flexibility.

SYLLABUS & MORE DETAILS HERE

A.I. ETHICS - THE ISSUES & CHALLENGES MASTERCLASS

This in-depth training course is designed specifically for newsrooms and digital publishers navigating the rise of generative AI (Gen AI). With AI increasingly shaping content creation, this course addresses the ethical challenges and issues unique to journalistic integrity, audience trust, and the responsible use of AI. Participants will gain critical insights into maintaining ethical standards and implementing policies that ensure transparency, accuracy, and accountability.

AI TOOLS for MEDIA CONTENT PRODUCTION

Learn about the AI tools that don't just create synthetic media, but more importantly, those AI tools that can supercharge your whole production workflow. Whether you're a newsroom, a digital publishing team, a video production team, a podcast producer, discover the AI tools that will energise your efficiency and help you create better content and grow audience numbers and engagement. The definitive AI Masterclass for anyone working in Media

A.I. IMAGE GENERATORS & EDITORS MASTERCLASS

This training course demystifies AI image generation, substantiates the skills of those already generating images using AI and shows you how to get the best out of the big four image generators. We explore prompt engineering, parameters, seeds, weighting and everything. Everything you need to know to be able to create exactly the images you want from AI.

MIDJOURNEY - FROM BEGINNER TO ADVANCED MASTERCLASS

This comprehensive course will take you on a creative journey from the basics of AI image generation using MidJourney to advanced techniques that unlock the full potential of this cutting-edge tool. In the beginner modules, you'll get comfortable with MidJourney’s interface, learning how to prompt the AI effectively, tweak image outputs, and understand the fundamentals of AI-generated art. We'll also cover best practices for creating visually stunning images that align with your artistic vision.

AI & ELECTIONS - EVERYTHING YOU NEED TO KNOW - MASTERCLASS

The impact of AI on society is perhaps most evident in how it is being used to influence national elections. This growing threat demands our attention and preparation.
In this course, you’ll explore how AI is already shaping election campaigns worldwide. We’ll examine real examples of synthetic media created to sway voters and uncover how AI is transforming campaign strategies—through advanced data analysis, social media management, micro-targeting, and more.

DEEPFAKES - WHAT THEY ARE, HOW THEY'RE MADE & HOW TO SPOT THEM - MASTERCLASS

Deepfakes pose significant social threats, and understanding these risks is crucial. Deepfakes can fabricate convincing disinformation by depicting real individuals saying or doing things they never did. When deepfakes deceive people, trust in media, institutions, and public figures erodes. To combat these threats, media literacy plays a vital role.
In this course, we unravel the enigma of Deepfakes—sophisticated digital fabrications that blur the line between reality and illusion. This program equips you with the essential knowledge to navigate the age of AI-generated deception.

Face to face training

This course is available, and has been extensively delivered, face to face course. Email me at training@deanarnett.com to discuss costs and logistics. I can even adapt and modify this course to suit your exact needs.

Pre-recorded online training course

This course is now available as a series of pre-recorded online video modules to consume at your own convenience and schedule. Go to www.videoschool.deanarnett.com to get started.

Live online training

I can deliver this course from my purpose built multi-camera training studio, live, online, to suit your preferred schedule and avoid T&D costs. Email me at training@deanarnett.com to discuss and book. I can even adapt and modify it to suit your exact needs.

Consultancy service

Often clients want to know how to do something, but need it done quickly and efficiently, thats why I'm increasingly being booked as a hands-on consultant to get the work done for you directly and quickly. I'll happily work anywhere in the world, so Email me at training@deanarnett.com to discuss.

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