Making Video that Wins Every Time – MASTERCLASS

There is a science to making powerful video that connects, delivers, wins awards and goes hyper-viral. So don’t waste your time creating hit and miss video any longer and learn the tips and tricks of video that wins every time.

Learn how to stand out from all the other video content creators by nailing the science of visual storytelling, story structure, narrative reveal and audience engagement.

Learn the secrets of making videos that go viral, win awards, sell products and services, change peoples minds, engage audiences – in other words, videos that succeed.

Powerful video making, videos that connect every-time is not a hit and miss affair. Learn the techniques to create videos, films and documentaries that will put you in demand.

Who’s it for?

This course is for anyone who works in video, whether you’re a media creator, a journalist, a producer, a digital publisher, in marketing etc

This course is for anyone who makes video but needs their video to stand out and be successful, which is – everyone who makes video. Because, why wouldn’t you learn how to make video that wins every time if you’re in the business of making video?

Journalists

This course has been used by journalists around the world. 

Broadcasters

This course has been delivered to staff of major broadcasters  around the world., directly resulting in the commissioning of new documentaries and documentary series.

Digital Publishers

Digital Publishers, around the world have made the next step into major programming making with this course.

Amateur Filmmakers

Filmmakers around the world have used this course to develop, shape, fund and get commissioned their passion project.

WHAT WILL THIS COURSE COVER?

This course covers the psychology of storytelling and how to best connect your message with your target audience. It looks at well researched techniques for maximising audience engagement and retention in your videos.

The course dissects successful hyper-viral and award winning videos and shows how we can apply the common qualities of this successful videos to our own visual storytelling.

We speak to experts in the field and hear what has and hasn’t worked for them. If you create video then you need this masterclass.

Face to face training

This course is available, and has been extensively delivered, face to face course. Email me at training@deanarnett.com to discuss costs and logistics. I can even adapt and modify this course to suit your exact needs.

Pre-recorded online training course

This course is now available as a series of pre-recorded online video modules to consume at your own convenience and schedule. Go to www.videoschool.deanarnett.com to get started.

Live online training

I can deliver this course from my purpose built multi-camera training studio, live, online, to suit your preferred schedule and avoid T&D costs. Email me at training@deanarnett.com to discuss and book. I can even adapt and modify it to suit your exact needs.

Consultancy service

Often clients want to know how to do something, but need it done quickly and efficiently, thats why I'm increasingly being booked as a hands-on consultant to get the work done for you directly and quickly. I'll happily work anywhere in the world, so Email me at training@deanarnett.com to discuss.

WHY YOU NEED THIS COURSE

If you create video, why would you create anything other than the best video you can, one that you know maximises every visual and narrative asset at your disposal to generate maximum audience engagement and retention. Do that regularly and you will be inundated with work and will be able to chose what you work on and charge what you like.

What's in this course?

MAKING VIDEO THAT WINS EVERY TIME MASTERCLASS SYLLABUS

MODULE 1
What are the aspects of video creation that we need to think about
Viral videos and what we can learn from them
Identifying the common qualities of all successful videos
Identifying why people share and engage with videos online
How do we measure success - video analytics and tools
MODULE 2
What is a story?
The psychology of storytelling
The difference between long and short form video
Know your audience
Why should the audience care?
Focus your story - the human condition & empathy
MODULE 3
The power secrets of visual story telling - Visuals
The power secrets of visual story telling - Editing
The power secrets of visual story telling - Sound & Music
The power secrets of visual story telling - Text, Graphics & Visual data
MODULE 4
Treatments and coverage style
Reworking treatments and narratives to incorporate those viral qualities
The power of the real moment - actuality
MODULE 5
Engagement power tips - The opening
Engagement power tips - How to drive the audience forwards through the narrative
Engagement power tips - The promo opening against the delayed drop
Engagement power tips - Narrative structure and avoiding drop off points
Engagement power tips - Platform re-versioning and differentiation
Engagement power tips - Building towards a conclusion
Engagement power tips - The ending

COURSE OUTCOMES

After completing this course, you will have a full understanding of how to make the best and most powerful videos each and every time, whether you work in factual or corporate production. You will have clients coming back to you again and again.

Technology changes on an almost monthly basis in this industry, but these key storytelling techniques do not. Don’t miss out!

WHO IS YOUR TRAINER?

Dean Arnett is an internationally award winning documentary producer, former BBC staff producer and former BBC Academy trainer. He has made films for the BBC, Discovery, Amazon Prime and Al Jazeera as well as global brands such as Dropbox, Oracle, ServiceNow, Miscrosoft, casio, Orange, NHS and many others.

Over the years he has developed and delivered training courses for the BBC, ITV, STV, MediaCorp, Internews, Irex, AP and others.

All his training courses are developed to broadcast quality standards for high end clients all around the world and delivered online or face to face.

OTHER MEDIA & BROADCAST TRAINING COURSES YOU MAY BE INTERESTED IN