COURSE SUMMARY
This course explores how best to engage your audience. It looks at best practice treatment and production techniques that allow content creators to engage the audience more deeply. We discuss how to get to know your audience, profile them and understand their ‘triggers’ and engagement points.
We look at how we can select stories and narratives from a campaign or media event, that ‘speak’ directly to our target audience. We explore the importance of the ‘human condition’ in a story and suggest the visuals and sequences that will have the biggest impact on an audience. We browse some very successful examples from across adverts, news and documentaries that have connected absolutely with their target audience and deconstruct them to see what we can learn.
We look share ability and how the audience understanding, story and desired outcomes fit in with a bigger campaign strategy.

WHO’S IT FOR
Every film-maker, every producer or content creator should understand this basic principle of connecting with their audience and that is exactly what this one day course is about.
This course is for any story teller wishing to build a bigger audience and connect their content with that audience more successfully. This course is a must for anyone in media!

OUTCOMES
Delegates will end up with n understanding of the importance of audience profiling and engagement in order for their media to truly ‘work’. They will finish the course with an applied audience profile to whatever focus project they bring to the workshop with them.