PRODUCING & SHOOTING CORPORATE VIDEO TRAINING COURSE

About the course

This is a two day course, but a very brief, cut down one day version of the course is available.

2 day course

Full length version of the course where we are able to watch and discuss a number of long form documentaries and really get an understanding of long form narrative structure.

1 day course

A tighter version of the course losing one of the homework modules, ie one stage of the delegate development process. We also focus down on only a couple of documentaries to study.

Course Summary

COURSE SUMMARY
This is a 2 day course covering the whole process of producing successful and award winning corporate video. From writing, design, pitching, planning and shooting, through to production, post- production, delivery and publishing. This course will help you make industry leading corporate video and adverts.
We cover what makes content connect with audiences, how to make them want the product or love the message. We cover pitching to clients, understanding brands, designing successful campaign strategy’s and how to shoot high end, glossy, blue-chip looking video whilst avoiding the usual pit- falls and traps.

WHO’S IT FOR
This is a course for content producers, ad agencies, marketing departments, shooters and P.R. teams.

OUTCOMES
Delegates will be able to pitch, design, write, shoot, edit and produce much more effective commercial, corporate and marketing video content, not only creating a better, more effective end product but also improving their reputation and delivering a better commercial result for the client.

Day 1 Syllabus

What is a story? The definition of a story
What’s the message? What’s the sell?
Who’s your audience?
N.L.P. What’s the desired outcome?
Connect the start, story, message and outcome.
Where’s the emotion.
Focus in on the human condition.
Where and who are the characters
Consider structure – beginning, middle and end.
Writing a pitch document, not just for your client but for you too.
Viral Video, what is it and how does it happen?
Ten top tips for making a viral video or viral campaign
Engaging your audience
Online audience behaviour. What makes them share.
Online audience behaviour. What makes them share.
Audience behaviour and how to create the reaction you want.

Day 2 Syllabus

Theme. Message. Campaign. Strategy.
What is brand? What are brand values.
From pitch to treatment, script and storyboard
Production equipment basics and shooting and producing content using mobiles
Shooting schedule, budget and production management.
Story structure, lock and sign off
Stock footage, it’s role in your production and why it looks the way it does.
How to achieve that high-end, high production quality, blue chip look
What equipment is needed and how can it aid the film.
How to use the lighting to get that ‘corporate, blue chip’ look
How to edit and colour correct to get that ‘corporate, blue chip look
Creative LUTs
The importance of music and narration.
Graphics, animation
File formats, delivery and re-versioning.

Clients